Posted on January 13, 2012
Watching CCTV's Spring Festival Gala on the eve of the Chinese New Year has become a tradition for millions of Chinese families. To bring audiences even closer to the annual show, the Gala organizers have taken a slew of measures to make the live telecast more inviting.
1. CCTV's Spring Fest Gala searching for the "most beautiful family photo"
The production team of the Spring Festival Gala has collected submissions for "the most beautiful family photo" from around the country to invite more families to attend the event.
The activity started in October through the websites of CCTV, Tencent, and Sina.com and lasted more than 40 days. Participants from different parts of China sent in their family photos and told warm and touching family stories.
Eight pictures from eight different families have been chosen to be shown at the Spring Festival Gala.
In the end, one lucky family will have the chance to join the live telecast to celebrate the Dragon Year Spring Festival with hundreds of millions of their fellow countrymen watching on the small screen.
2. New Spring Festival Gala anchors
Three new TV anchors will join the host team of China's Spring Festival Gala this year, in an effort to rouse the younger generation's interest in the festival, according to the directing team behind the production of the Gala.
CCTV's anchorman Bi Fujian, famous for his natural, humorous and lively hosting style, and Sabeining, known for hosting the Topics in Focus (Jiaodian Fangtan) and anchorwoman Li Sisi born after 1980’s, will be the new faces of the Gala team, the Shanghai-based Dongfang Daily reported.
Zhou Tao, famous for her natural and elegant hosting style during CCTV's previous Spring Festival Gala, will not appear as a part of this year's team.
The other Gala anchors will be Zhu Jun, Li Yong and Dong Qing, all of which are experienced hosts.
3. "I Want to be on the Spring Festival Gala"
It is a competition show hosted by China Central Television Station (CCTV) to select performers all over the world for the highest rated festival party.
4. China launches 3D TV on New Year's Day
CCTV New Year’s Gala will also be shown via 3D technology and audiences will be able to enjoy dancing, acrobatics and magic via their 3D glasses at home.
China has marked the New Year with the start of 3D TV service this year. After a trial run, the 3D TV will be officially put into operation during Spring Festival later in January.
The first stations for the 3D trial are China Central Television, Beijing Television, Tianjing Broadcasting TV, Jiangsu TV and Shenzhen TV. 3D programs will be offered daily from 10:30 am to midnight.
The programs include animation, sports, documentaries, TV dramas, entertainment and live broadcasting of big events, such as CCTV New Year’s Gala and the London 2012 Olympic Games. The stations will charge no viewing fees during the early phase of operation.
5. No advertising during the live broadcast
Ha Wen, the general director of CCTV's 2012 Spring Festival Gala, said there will be no advertisements broadcast this year during the live broadcast of the Gala, which will last over four hours.
Ha said that even CCTV may face a huge economic loss due to the slicing of its advertisements, however it does not matter as long as audiences are satisfied with the Gala, which will be more natural and smooth.
In the past, numerous advertisements during CCTV's Spring Festival Gala have somewhat crippled audience interest for the televised New Year’s party.